From the book The Apple Experience: Secrets to Building Insanely Great Customer Loyalty.
The author of the book Carmine discovered ten things that the Apple Store can teach any business in any industry to be more successful which is attracting more than 20,000 visitors a week and most profitable retailer in America, generating an average of $5,600 per square foot.
1. Stop selling stuff.
2. Enrich lives.
3. Hire for smiles.
4. Celebrate diversity.
5. Unleash inner genius.
6. Empower employees.
7. Sell the benefit.
8. Follow the steps of service.
9. Create multisensory experiences.
10. Appeal to the buying brain.
Apple’s engineers take care of quality, and the Apple Store experience personifies likability and trustworthiness becomes the three pillars of enhancement.
Read more: http://blog.guykawasaki.com/#ixzz231S8GcrV
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